Ziv Fetter


My name is Ziv Fetter and I live in a small village in Tuscany, Italy.

I was born and raised in Israel, but the tranquility and the Views of Tuscany drew me in  and called me to come and make my dream come true.

Ever since I can remember, I have loved handbags and shoes.

One of my most prominent memories is of the moment in which my grandmother, Rama, taught me how to match accessories, what season to use them in and how a good quality bag looks and feels.

The way I see it, a handbag is one of the most important fashion accessories a woman possesses, and like the quote says, a bag can reveal her secret, but more importantly, can describe who she is and represent her.

We all have moments in our lives that determine our future. For me, it was when I was a teenager thinking of what kind of woman I would like to become. I have always looked up to strong women who, throughout history, have influenced many women including myself. As I grew up, I found myself taking elements from these women in order to feel that a part of them grew up with me. I thought this would help me to become the woman I aspired to be.

As I personally evolved, I realized that a handbag could represent a woman; after all, we are all complex and made of many different layers, which is what makes us who we are.

I understood from all of this that I should design bags that I love  and that are inspired by the women who have shaped my life.

I believe there is a voice in each of us that emerges when we are insecure or going through changes. For me, the voices of those women are what kept me going during those times in my life. Via these bags, those women are always with me. They surround, comfort and complete my own personal styling.

I believe that you too can find yourself in my bags. As they are designed with the inspiration of those women, they will provide you with the inspiration you need to grow and empower yourself.

Thank you for reading my personal story. I wish you happiness and personal fulfillment. Never stop dreaming and always allow yourself to make your dreams come true.

May you always be inspired
Sincerly yours,
Ziv Fetter


"More than any other accessory or clothing item, the handbag reveals the secret story of its owner and her life."

The Secret History of the Handbag by Meredith Etherington-Smith